First impressions are everything! When we were approached to design the graphics for Social 28's leasing office, we knew we had to create a striking aesthetic that reflected the community's upscale feel. Based on the company's existing brand manual, we crafted a 2015 leasing campaign consisting of both exterior & interior graphics and large format printing.
The exterior was designed using the strike-through elements included in their branding guide. These lines mimic the dashes found in the logo and tie the pieces together under a unified look. We carried this methodology through the rest of the project.
Once inside, prospective clients are greeted by an over-sized wall graphic of the University/Downtown area. This large map was juxtaposed with large frosted acrylic prints featuring full color property renderings.
We also developed a series of iconography to be included on color coded geotags highlighting the area's many restaurants, bars, shops, and university buildings. The geotags were printed on a low-tack vinyl for easy application and removal.